Beautiful. Powerful. You. D2C Commerce for Judith Williams
Judith Williams is a personality brand and beauty expert. She is a businesswoman, family person, investor in the "Lion's Den" tv show and a social ambassador.
She founded her brand "Judith Williams Cosmetics" in 2007 out of a love of cosmetics and went on to become the most successful brand in European TV shopping. Today, it is a company with international reach and European production, a successful company with a face and a lot of passion!
Unforgettable …
The requirements for a business trip at this time within the Corona pandemic were high – but achievable. In compliance with all health-related measures, we traveled across the national border to Innsbruck.
We were able to personally present to Judith Williams and her team how we - as an agency with a great deal of beauty expertise – imagine the new digital platform with direct sales.
Our Challenge
In contrast to conventional celebrity brands, Judith Williams is closely involved in the development of her products, which were previously only sold via a TV shopping channel and DM drugstores.
In addition to the Judith Williams cosmetics brand, there is also the personality brand - logically of the same name - which has made a name for itself as an investor, initiates numerous charity activities and cuts an excellent figure on the "Let's Dance" stage.
With cosmetics and personality, Judith Williams addresses two completely different target groups. An eCommerce presence must therefore be more than "just" a successful store, but needs to reflect all facets of her personality.
The Foundation: Presentation and Advice
Judith Williams has been personally selling her products on HSE24 for many years. She presents her cosmetics there with inimitable aplomb. And she achieves a special feat: she is perceived by customers not just as a saleswoman, but also as a good friend.
So we were very lucky to be able to use her presence in video formats for the online store. The result was a unique quality of product presentation and advice.
Passion connects us
We could convince Judith Williams both conceptually and strategically, as well as with our creative and design approaches. The ideas and visual proposals were further refined in additional workshops and coordinated with the implementation partner. The conceptual and graphic details were worked out immediately afterwards and were implemented by all partners and participants in record time.
Unforgettable …
The requirements for a business trip at this time within the Corona pandemic were high – but achievable. In compliance with all health-related measures, we traveled across the national border to Innsbruck.
We were able to personally present to Judith Williams and her team how we - as an agency with a great deal of beauty expertise – imagine the new digital platform with direct sales.
Our Challenge
In contrast to conventional celebrity brands, Judith Williams is closely involved in the development of her products, which were previously only sold via a TV shopping channel and DM drugstores.
In addition to the Judith Williams cosmetics brand, there is also the personality brand - logically of the same name - which has made a name for itself as an investor, initiates numerous charity activities and cuts an excellent figure on the "Let's Dance" stage.
With cosmetics and personality, Judith Williams addresses two completely different target groups. An eCommerce presence must therefore be more than "just" a successful store, but needs to reflect all facets of her personality.
The Foundation: Presentation and Advice
Judith Williams has been personally selling her products on HSE24 for many years. She presents her cosmetics there with inimitable aplomb. And she achieves a special feat: she is perceived by customers not just as a saleswoman, but also as a good friend.
So we were very lucky to be able to use her presence in video formats for the online store. The result was a unique quality of product presentation and advice.
Passion connects us
We could convince Judith Williams both conceptually and strategically, as well as with our creative and design approaches. The ideas and visual proposals were further refined in additional workshops and coordinated with the implementation partner. The conceptual and graphic details were worked out immediately afterwards and were implemented by all partners and participants in record time.
Services provided for the client
- Project management
- UX concept
- UX design
- Frontend development
Weitere Projekte
